PETRONAS Lubricants ( India ) Pvt Ltd ( PLIPL ), a subsidiary of PETRONAS Lubricants International ( PLI ), has won an aftermarket service fill contract from Mahindra & Mahindra Ltd ( Mahindra ), India's leading SUV manufacturer, strengthening its footprint in the country's automotive lubricant segment.
Under the deal, PLIPL will be the sole distributor of vehicle fluids to Mahindra's authorized dealers, workshops, and stockists under the Maximile brand within Mahindra's South Zone distribution network in India. This includes engine oils, transmission oils, axle oils, and steering fluids, spanning 50 stock-keeping units, catering to a wide range of passenger cars and SUVs across the region. This collaboration marks a strategic step for PLIPL, reinforcing its commitment to deliver high-performance, OEM-aligned solutions to India's rapidly growing automotive market.
The company’s innovative products will now be accessible to a broader market, enabling more customers to experience its award-winning fluid technology solutions while supporting the future of mobility in India with Mahindra as a trusted partner.
The agreement was signed by PLIPL chief executive officer Binu Chandy and Mahindra senior vice president for strategic sourcing R. Veeraraghavan in Mumbai on June 19.
PLI is the global lubricants manufacturing and marketing arm of the Malaysian oil and gas giant PETRONAS.