HSBC Life Singapore has launched an enhanced suite of value-added services for high-net-worth clients.

The new offering, called HSBC Life Prestige Circle, combines health and longevity privileges, premium lifestyle concierge services, and holistic advisory expertise to support complex, cross-border, and multi-generational needs.

Its launch comes as Singapore continues to strengthen its position as a leading international wealth hub in Asia-Pacific, where around 30% of global HNW financial wealth is currently concentrated and the insurance market is set to be worth US$1.6 trillion in standardized written premiums by 2029.

As insurance take-up continues to grow, HSBC Life research shows that HNWls in Singapore increasingly consider value-added benefits like health or lifestyle services as key to making their policies more tangible and valuable ( 50% ), with healthcare being a top feature in demand ( 43% ).

HSBC Life says its enhanced offering has been developed to reflect these preferences. Harpreet Bindra, chief executive officer of HSBC Life Singapore, says: "High-net-worth clients today are increasingly looking beyond financial returns to how their wealth can support the way they live – from navigating complexity across markets, to prioritizing health, longevity and legacy.

“HSBC Life Prestige Circle leverages our extensive network of partners to address these preferences, offering seamless access to exclusive privileges across advisory, wellness and lifestyle that protect, optimize and enrich time, so our clients can focus on what truly matters."